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Event Details
Google™ Seminars for Success
Seminars for Success is officially sponsored by Google™, and is taught by certified leading search engine advertising and digital intelligence professionals. These full-day, in-person seminars will help you learn how to make the most of the time and money you invest in Google AdWords, Analytics and Website Optimizer.
Whether you're new to the Google platform and interested in learning more about these tools or a seasoned veteran ready to move to the next level, Google Seminars for Success can help you meet your goals and maximize the return on your online advertising investment.
- Registration begins at 8:30 a.m. and events run from 9:00 a.m. - 5:00 p.m.
- Breakfast, lunch and refreshments are provided.
- Wi-Fi is provided and attendees are encouraged, but not required, to bring laptops.

| Monday |
Google AdWords™ 101 |
Learn More... |
| |
AdWords 101 provides a foundation for understanding your AdWords campaigns and beginning the optimization process. This is a great class for new advertisers or intermediate advertisers looking for a refresher. |
| Tuesday |
Google AdWords™ 201 |
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| |
AdWords 201 covers intermediate topics critical for optimization. We introduce you to the latest tools and cutting edge technologies and provide expert tips and tricks for truly maximizing your ROI. |

| Wednesday |
Google Analytics 101 |
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| |
Google Analytics 101 provides a foundational understanding and overview of web analytics and quickly moves into navigating, reading and interpreting the reports of Google Analytics. |
| Thursday |
Google Analytics 201 w/ Website Optimizer |
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| |
Google Analytics 201 is focused on analysis and using the data, features and reports of Google Analytics to find actionable insights for improving your website. This seminar also includes an introduction to website testing with Google Website Optimizer. |
| Friday |
Google Analytics 301 w/ Website Optimizer |
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| |
Google Analytics 301 covers the tool's advanced features, including how to implement and configure them in your account. You'll also learn how to create and launch A/B and Multivariate experiments with Google Website Optimizer. |
For more details, please visit:
http://training.cardinalpath.com
When & Where
Courtyard by Marriott - Magnificent Mile
165 E. Ontario St
Chicago,
IL 60611
Monday, February 6, 2012 at 9:00 AM - Friday, February 10, 2012 at 5:00 PM (MT)
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Hosted By
Cardinal Path
Cardinal Path delivers to its clients industry leading online marketing and digital intelligence solutions, providing a disciplined, process driven approach to planning and strategy, execution, and performance measurement.
Our consultants and trainers are respected authors, bloggers, speakers and active practitioners of the concepts and tools that we teach, and we're proud to hold the following Google Certifications:

Learn more at:
http://training.cardinalpath.com
http://www.cardinalpath.com
Cancellation Policy:
Registrations may be cancelled for a full refund up to eight (8) days prior to the event. At any time after the cancellation period, you may transfer your registration to a different date/location offered by Cardinal Path, or you may transfer your registration to another individual. If you have a special circumstance, please don't hesitate to contact us directly.